I don't know what's more bizarre, Kenny Mayne writing something that's serious, or Yum! thinking this is a good idea.

I have every faith that the trainers and jockeys involved in the 133rd Kentucky Derby will disregard the special promotion that Yum! Brands has devised. I'm as certain of this as I am Affirmed won the last Triple Crown. I know how much these trainers and jockeys care for the game, for their horses.

It's an honor to enter the starting gate for the Kentucky Derby, a greater honor to win the Kentucky Derby. It matters not how much one wins by. It's the winning alone that matters.

Yum! Brands didn't understand this point when it rolled out a bonus program for the entrants in this year's Derby. Should the winner of the Derby end up with a margin of victory that exceeds that of Barbaro last year, 6½ lengths, the winning owner will receive a $1 million bonus.

What does the horse get? The beating of his life, likely.